You’re finally making some consistent money with your blog or service-based business and ready to start handing off some tasks you don’t enjoy or don’t have time for. Congratulations!  This is exciting and the next step to start growing your business.

Ideally, you want to hire Virtual Assistants (VA) who have a specialized skill set, not someone who is a “jack of all trades, master of none.”

Here’s why…

What is a Specialized Virtual Assistant?

A specialized VA is someone who focuses on a limited number of skill sets, called “nicheing down”. Instead of knowing a little about a lot of different topics, a specialist continues learning and stays up to date on their preferred skills to become an expert on that topic.

For example, you wouldn’t hire a family physician to do open heart surgery. You would go to a specialized heart surgeon who does that procedure instead.

Although a VA wouldn’t be a life or death situation, the point is,  if you want something done right the first time, who is passionate about what they do and are an expert at it, you’ll be much happier with the results.

Here’s an example of a Specialized Virtual Assistant.

Why Hire a Specialized virtual Assistant (VA)?

I recommend a specialist because the VA would be an expert on that/those specific tasks for your needs. This means higher quality work, more efficient, knows a lot more because they have a specific skill set they continue honing on, and they can offer feedback and ideas you may not have known or thought of.

Here are 7 Reasons why I recommend hiring a specialized Virtual Assist for your blog or business:

1 Cost effective

Hands down the best way to start creating a team, without having employees.

Since a Virtual Assistant is basically a contractor who runs their own business, you don’t have to worry about overhead of a typical employee. No insurance, no paid time off, they use their own office supplies and equipment, etc. Because you don’t have to worry about these expenses, this allows you to easily budget for an expert Virtual assistant who may charge more, but highly efficient and knows what they are doing and get it done right the first time.

You can work with the specialized VA as needed, whether it’s on a recurring, part time or full time basis.

You’re not good at, or have the time, to do specific tasks

Say you typically create your social media graphics and posts, then take the time to schedule them. You do it because you know you need to, but you’d prefer to not have to do this task.

This may take anywhere from  one to two hours to do this entire process. That is a lot time you could be working on income generating projects instead!

That is where a specialized VA comes in. From this example, you would want to hire a Social Media Manager who is great at not only doing the above tasks, but is an expert on the topic, stays up to date, and could do it much faster and better than you could.

See how hiring a specialized VA in this case would be very valuable for you?

3 Grow Your Business

As you take on more clients, add more products, do more writing, it becomes much harder to juggle everything on your own. You’re working long hours and burnout is inevitable.

Once you have some consistent income, it’s time to start growing your business or blog. To do this efficiently, it’s time to start building a team and hand off tasks that takes up too much of your time, or you don’t enjoy specific tasks in the first place.

4 Specialists for different tasks

The first team members many bloggers and service-based business owners hire are typically an Accountant, Bookkeeper, and Virtual Assistant. But there are VA’s for about every business or blog task you can think of.

Before you hire a VA, ask yourself the following questions:

  • What is my main goal the next 90 days?
  • What steps do I need to take to get there?
  • What tasks do I want to continue doing myself? (Usually income projects or others you really enjoy) For example, I prefer to write all my marketing copy and blog posts.
  • Which tasks do I dislike the most, or takes up too much of my time? For example, posting to social media takes too much time for me, and I just want to answer questions, comments, and network instead.
  • What strengths do I want my VA to have to balance my weaknesses?
  • What personality and values do I want my VA to have?

Go-to person for specific, repeat business/tasks

Once you’ve started working with your expert Virtual Assistant, you know who to go to, and refer to others, for on going tasks or on an as-needed basis. It’s a win-win for you both. And when we help each other, everyone is successful!

6 Reduce stress

Now that you and your Expert VA have started working together, you’ll be amazed how much stress is taken off of you.

Just think, the task(s) you passed off to your VA, are being accomplished as you simultaneously work on projects you enjoy more. Your family notices you’re in a better mood, you enjoy your business more and it’s easier to handle problems as they pop up, all because you are in a better emotional state.

7 More focus

With less stress, you gain back time and more head space, so it’s easier to focus on clients and money-making tasks. The easier it is to focus, the easier it is to stay motivated and the flow, easier to build your business and easier to hand off more tasks, because your productivity had increased dramatically.

As you build your team for your blog or business, I hope these tips help you find the best Virtual Assistant(s) for you, and your business needs.

Have you hired a specialized VA before? Share with us why you hired one, and what task(s) they helped you with, in the comments below. 


P.S. Need a Virtual Assistant specializing in Editing & Proofreading blog posts, marketing material, sales material and WordPress Management? Check out my VA service page.

Why Hire a Specialized Virtual Assistant (VA)?
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